Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms | Used Hardcover Reference Book

Explore the Messages, Strategies, and Issues Behind American Presidential Elections

The Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms by Robert North Roberts and Scott John Hammond is a detailed reference to the ideas, personalities, events, and campaign methods that have shaped American presidential elections.

From memorable slogans such as “I Like Ike” and “A Chicken in Every Pot” to speeches, campaign buttons, political advertisements, party platforms, and emerging media, this book examines how presidential candidates have communicated their messages to American voters.

Designed for students, researchers, political-history enthusiasts, and collectors, the encyclopedia combines an overview of presidential campaigning with alphabetically organized entries covering important candidates, issues, slogans, strategies, and events.

Inside This Presidential Campaign Reference

The book explores the many ways candidates and political parties have attempted to attract voters, build public support, distinguish themselves from opponents, and make their messages memorable.

Topics include:

• Historic presidential campaigns

• Famous campaign slogans

• Political party platforms

• Major election issues

• Presidential candidates and political figures

• Speeches and public appearances

• Campaign buttons and printed materials

• Newspaper, radio, and television advertising

• Negative campaigning

• Political communication strategies

• Events that influenced election outcomes

• Changes in campaigning throughout American history

Easy-to-Use Encyclopedia Format

The reference includes alphabetically arranged entries focused on the people, ideas, slogans, events, and campaign practices that gave each presidential election its distinctive character.

Cross-references help readers connect related subjects, while the included timeline provides historical context for the development of American presidential politics.

Key Features

• Comprehensive reference to American presidential campaigning

• Written by political scientists Robert North Roberts and Scott John Hammond

• Covers slogans, issues, party platforms, candidates, and campaign strategies

• Includes more than 100 illustrations

• Features an organized A-to-Z reference section

• Includes a detailed presidential campaign timeline

• Thoroughly cross-referenced

• Includes bibliographical information for additional research

• Useful for students, educators, historians, collectors, and political enthusiasts

• Previously owned hardcover edition

Book Details

• Title: Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

• Authors: Robert North Roberts and Scott John Hammond

• Publisher: Greenwood Press

• Publication year: 2004

• Edition: First edition

• Format: Hardcover

• Language: English

• ISBN-10: 0313319731

• ISBN-13: 9780313319730

• Subjects: American presidential elections, political campaigns, campaign slogans, political parties, and United States history

Used-Book Condition

This is a previously owned hardcover book. It may show normal evidence of age, storage, and prior use, including wear to the cover, corners, edges, spine, or pages. Previous-owner names, inscriptions, stamps, labels, highlighting, or other markings may be present unless specifically stated otherwise.

Please review the listing photographs for the condition of the exact book being offered. This listing includes one book only.

Comprehensive reference work covering U.S. presidential campaigns, slogans, major issues, party platforms, and political shifts. Glossy hardcover in Very Good condition with light shelf wear and clean pages. Ideal for researchers and political buffs.